Selling Merchant Services: Beyond The First Impression4695476

A few months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. And as I listened to the song, images from the TV show found mind, the foremost of which was the business enterprise card with the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember anything else about the show, but that business card must have made a strong first impression, because years later I still remember it.

Now, resell merchant services obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You can not win the offer in the initial few seconds, however you can certainly lose it.

However, some books on sales techniques and tips make it sound like the initial impression will be the only thing that matters.

What's my undertake it? I have faith that the first impression is important but that the job of the merchant credit card accounts salesperson doesn't end there--or even with the sale. Over are the days when the sales agent could sign anything, then consider their job with the merchant to become done. Today, merchants constantly receive tempting offers from other merchant services providers. To keep their business, you need to go beyond the initial impression and create a relationship.

Listed here are three guidelines to help you do just that:

The initial 30-60 days would be the most important

To build a strong relationship along with your merchants, you must start carrying it out as soon as you sign them. You can develop a solid bond by staying in close experience of your merchants during the first few months once they sign the contract. You'll learn their requirements, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those first couple of months, it's okay to lower the amount of connection with your merchants. However, you still need to register with them periodically. Sending a monthly or bi-monthly newsletter is a great way to do it. And if you're in the neighborhood, it doesn't hurt to prevent by in person either.

Buying from them

Nothing will show that you care about your merchants like buying their goods or services. If whatever they sell is not right for you, maybe consider buying a gift card that you can give to a friend or share in a prize or perhaps a contest.

Be there when they need you

Once they contact you for help, be sure you do everything it is possible to to fix the problem as quickly as you can. There may be a lot of things you can't help them with, however if you show that you're listening, it'll tell them that you care understanding that you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't nuclear physics (or gunfighting). You just need to make a good first impression--then followup and exceed it.

Interested in more sales techniques and tips? Tell me with a comment below.