Selling Merchant Services: Beyond The First Impression7396840

A few months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was hearing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. So that as I listened to the song, images from the TV show stumbled on mind, the foremost of which was the business card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San Francisco."

I can't remember much else about the show, but that business card should have made a strong first impression, because years later I still remember it.

Now, credit card iso program obviously isn't just like gunfighting, but a strong impression is certainly valuable. You can not win the offer in the first couple of seconds, however, you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the first impression will be the only stuff that matters.

What's my undertake it? I have faith that the first impression is very important but that the task of the a merchant account salesperson doesn't end there--or despite having the sale. Gone are the days when the sales agent could sign the contract, then consider their work with the merchant being done. These days, merchants constantly receive tempting offers using their company merchant services providers. To keep their business, you have to go beyond the first impression and make a relationship.

Listed below are three guidelines to help you do just that:

The initial 30-60 days will be the most important

To construct a strong relationship together with your merchants, you must start doing the work as soon as you sign them. You are able to develop a solid bond by remaining in close experience of your merchants through the first few months once they sign anything. You'll learn their demands, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those first few months, it's okay to diminish the amount of connection with your merchants. However, you'll still need to sign in with them periodically. Sending a monthly or bi-monthly newsletter is a good way to do it. And if you're in the neighborhood, it does not hurt to avoid by face-to-face either.

Purchasing from them

There is little change show that you care about your merchants like buying their items or services. If what they sell isn't right for you, maybe consider buying a gift card you could give to a pal or share in a prize or even a contest.

Be there when they need you

After they contact you for help, make sure you do everything it is possible to to fix the issue as quickly as you are able to. There may be several things you can't enable them to with, however if you show that you're listening, it'll inform them that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling a merchant account isn't brain surgery (or gunfighting). You need to simply make a good first impression--then followup and exceed it.

Interested in more sales techniques and tips? Let me know with a comment below.