The Elements of Effective Brochure Design1066562
One may think that a physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be in an event, trade exhibition or an initial sales meeting, you take the time to discover each other's businesses. What happens once you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most significantly, what sets you aside from the competition.
In a initial contact, a capability statment design can be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Because the brochure is right in front of them, it will often intrigue these to learn more about your firm then visit your website.
An expertly designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages in regards to the value of your product or service. It helps to construct your brand, and positions you being a legitimate business within the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To find the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care more about your business than your prospects do; they are not interested in reveal history of your small business. Instead, they want to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your articles on the problems and challenges your visitors face and how you solve them better than your competitors. Use graphs, charts or images to assist support your content, and convey your message faster. Powerful call to action. The primary reason for a brochure is always to move people to the next phase from the sales cycle. Do you need them to visit your web site? Pick up the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells the future prospect exactly what you'd like them to do. In addition, it stands out from your rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure must appeal to your particular audience. For instance, if you serve a more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of the readers.
Simultaneously, consider the image you need to project as a business. Most B2B firms use a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and pictures stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to really make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.
