The Elements of Effective Brochure Design1096067

You can think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be at an event, trade exhibition or an initial sales meeting, you take the time to find out about each other's businesses. What happens once you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most importantly, what sets you in addition to the competition.

In an initial contact, a graphic designers may be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Because the brochure is right in front of them, it will often intrigue these phones learn more about your firm and then visit your website.

A professionally designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages concerning the value of your product or service. It helps to build your brand, and positions you as a legitimate business inside the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit for the customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in a detailed history of your small business. Instead, they want to know how your products or services can help them save your time, lower costs, get more sales, or run their business better. Focus your articles on the problems and challenges your customers face and the way you solve them better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message more quickly. Powerful proactive approach. The primary reason for a brochure is to move individuals to the next phase of the sales cycle. Do you want them to see your web site? Grab the phone and require a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your potential customers exactly what you would like them to do. It also stands out from the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure must appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of one's readers.

Concurrently, consider the image you would like to project like a business. Most B2B firms use a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include a lot of white space to help make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.