The Elements of Effective Brochure Design1315422
One may think that a physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be in an event, trade event or an initial sales meeting, you take the time to discover each other's businesses. What happens after you leave? A well-executed capabilities brochure reminds your prospect with the services you are offering and, most of all, what sets you apart from the competition.
In a initial contact, a bi-fold brochure design may be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Considering that the brochure is appropriate in front of them, it will often intrigue these phones learn more about your firm after which visit your website.
A professionally designed print brochure is very important for small enterprises. It builds credibility by conveying important messages concerning the value of your product or service. It helps to create your brand, and positions you being a legitimate business inside the minds of prospects and customers.
For connecting with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and read the rest of the brochure. To get the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care more about your business than your prospects do; they aren't interested in a detailed history of your small business. Instead, they would like to know how your product or service can help them save time, lower costs, acquire more sales, or run their business more efficiently. Focus your articles on the problems and challenges your clients face and just how you solve them better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message faster. Powerful proactive approach. The primary purpose of a brochure is to move visitors to the next phase of the sales cycle. Do you want them to go to your web site? Pick up the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your potential customers exactly what you'd like them to do. Additionally, it stands out from your rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure must appeal to your particular audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.
At the same time, consider the image you would like to project being a business. Most B2B firms make use of a matte finish on their brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and images stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.
