The Elements of Effective Brochure Design1673581
One may think that a physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be with an event, trade exhibition or an initial sales meeting, you're taking the time to discover each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most of all, what sets you apart from the competition.
Within an initial contact, a capability statment design could be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Because the brochure is appropriate in front of them, it's going to often intrigue these phones learn more about your firm and then visit your website.
A professionally designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages about the value of your products or services. It helps to create your brand, and positions you as a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To obtain the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care much more about your business than your prospects do; they're not interested in an in depth history of your small business. Instead, they want to know how your products or services can help them saving time, lower costs, get more sales, or run their business better. Focus your content on the problems and challenges your customers face and the way you solve them better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message more quickly. Powerful proactive approach. The primary intent behind a brochure would be to move visitors to the next phase with the sales cycle. Do you need them to go to your web site? Get the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells your readers exactly what you want them to do. In addition, it stands out from the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure must appeal to your particular audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of one's readers.
Simultaneously, consider the image you need to project like a business. Most B2B firms make use of a matte finish on the brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and pictures stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to help make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.
