The Elements of Effective Brochure Design1798835
You can think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. Once you meet someone face-to-face the very first time, whether it be in an event, trade event or an initial sales meeting, you take the time to learn about each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect with the services you offer and, most significantly, what sets you aside from the competition.
In an initial contact, a bi-fold brochure design may be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Since the brochure is right in front of them, it'll often intrigue these to learn more about your firm then visit your website.
An expertly designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages about the value of your product or service. It helps to create your brand, and positions you as a legitimate business inside the minds of prospects and customers.
For connecting with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and study the rest of the brochure. To obtain the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in an in depth history of your business. Instead, they want to know how your products or services can help them save your time, lower costs, get more sales, or run their business more effectively. Focus your articles on the problems and challenges your visitors face and just how you solve them better than your competitors. Use graphs, charts or images to aid support your content, and convey your message faster. Powerful proactive approach. The primary purpose of a brochure is to move individuals to the next phase from the sales cycle. Do you want them to see your web site? Get the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A great call to action tells your readers exactly what you would like them to do. It also stands out from your rest of the copy so that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your unique audience. As an example, if you serve a more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of the readers.
Simultaneously, consider the image you need to project as a business. Most B2B firms make use of a matte finish on the brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.
Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to really make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.
