The Elements of Effective Brochure Design2041668

You can think that an actual brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade exhibition or an initial sales meeting, you take the time to learn about each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect from the services you are offering and, most significantly, what sets you aside from the competition.

Within an initial contact, a bi-fold brochure design can be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Since the brochure is correct in front of them, it will often intrigue these to learn more about your firm and then visit your website.

A professionally designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages concerning the value of your products or services. It helps to construct your brand, and positions you being a legitimate business inside the minds of prospects and customers.

For connecting with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To find the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in an in depth history of your company. Instead, they would like to know how your product or service can help them save time, lower costs, have more sales, or run their business more effectively. Focus your content on the problems and challenges your clients face and how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message quicker. Powerful call to action. The primary purpose of a brochure is to move people to the next phase of the sales cycle. Do you need them to see your web site? Pick up the phone and demand a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells your potential customers exactly what you want them to do. It also stands out in the rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure must appeal to your particular audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.

Simultaneously, consider the image you would like to project like a business. Most B2B firms make use of a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and pictures stand out more.

Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to help make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image can be a key ingredient in earning your prospect's trust.