The Elements of Effective Brochure Design2382642
It's possible to think that a physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be with an event, trade exhibition or an initial sales meeting, you take the time to learn about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most significantly, what sets you aside from the competition.
In a initial contact, a bi-fold brochure design can be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Because the brochure is appropriate in front of them, it will often intrigue these to learn more about your firm then visit your website.
A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to create your brand, and positions you being a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and study the rest of the brochure. To find the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care much more about your business than your prospects do; they're not interested in reveal history of your business. Instead, they wish to know how your products or services can help them save your time, lower costs, get more sales, or run their business better. Focus your content on the problems and challenges your clients face and just how you solve them much better than your competitors. Use graphs, charts or images to assist support your articles, and convey your message quicker. Powerful call to action. The primary purpose of a brochure would be to move visitors to the next phase from the sales cycle. Would you like them to visit your web site? Get the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells the future prospect exactly what you'd like them to do. It also stands out from the rest of the copy in order that readers can't miss it. From your visual standpoint, a brochure must appeal to your unique audience. As an example, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of one's readers.
At the same time, consider the image you would like to project as a business. Most B2B firms make use of a matte finish on the brochures because it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.
Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to really make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.
