The Elements of Effective Brochure Design2524707

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One may think that a physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be at an event, trade exhibition or an initial sales meeting, you're taking the time to discover each other's businesses. But what happens when you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most importantly, what sets you aside from the competition.

In a initial contact, a catalogs may be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Since the brochure is correct in front of them, it's going to often intrigue these to learn more about your firm after which visit your website.

An expertly designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages about the value of your products or services. It helps to create your brand, and positions you being a legitimate business in the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care more about your business than your prospects do; they are not interested in reveal history of your small business. Instead, they wish to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your content on the problems and challenges your customers face and the way you solve them much better than your competitors. Use graphs, charts or images to help support your articles, and convey your message quicker. Powerful proactive approach. The primary reason for a brochure is to move visitors to the next phase of the sales cycle. Do you want them to go to your web site? Grab the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells your readers exactly what you would like them to do. It also stands out from your rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure has to appeal to your particular audience. As an example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of one's readers.

At the same time, consider the image you want to project as a business. Most B2B firms use a matte finish on the brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and images stand out more.

Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to really make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.