The Elements of Effective Brochure Design2816407
It's possible to think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be at an event, trade show or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most importantly, what sets you aside from the competition.
In a initial contact, a catalogs could be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Considering that the brochure is correct in front of them, it's going to often intrigue these phones learn more about your firm and then visit your website.
A professionally designed print brochure is especially important for small businesses. It builds credibility by conveying important messages in regards to the value of your products or services. It helps to create your brand, and positions you as a legitimate business in the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To get the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in reveal history of your company. Instead, they want to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your articles on the problems and challenges your visitors face and the way you solve them better than your competitors. Use graphs, charts or images to help support your articles, and convey your message faster. Powerful call to action. The primary purpose of a brochure is to move individuals to the next phase with the sales cycle. Do you need them to go to your web site? Get the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells your readers exactly what you'd like them to do. It also stands out from the rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure has to appeal to your specific audience. For instance, if you serve a far more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of the readers.
At the same time, consider the image you would like to project like a business. Most B2B firms utilize a matte finish on their own brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and pictures stand out more.
Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.
