The Elements of Effective Brochure Design2832423
One may think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade event or an initial sales meeting, you're taking the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most of all, what sets you aside from the competition.
Within an initial contact, a bi-fold brochure design could be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after an initial meeting. Because the brochure is correct in front of them, it's going to often intrigue these to learn more about your firm after which visit your website.
A professionally designed print brochure is very important for small businesses. It builds credibility by conveying important messages in regards to the value of your products or services. It helps to build your brand, and positions you as a legitimate business within the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To find the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit for the customers. Compelling content. You care more about your business than your prospects do; they are not interested in a detailed history of your company. Instead, they want to know how your merchandise can help them save your time, lower costs, have more sales, or run their business more effectively. Focus your posts on the problems and challenges your visitors face and how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message faster. Powerful proactive approach. The primary reason for a brochure is always to move visitors to the next phase with the sales cycle. Would you like them to visit your web site? Pick up the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your readers exactly what you want them to do. It also stands out from your rest of the copy so that readers can't miss it. From a visual standpoint, a brochure must appeal to your specific audience. As an example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of your readers.
At the same time, consider the image you need to project as a business. Most B2B firms utilize a matte finish on their brochures since it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and pictures stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to really make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.
