The Elements of Effective Brochure Design289465

One may think that a physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be with an event, trade show or an initial sales meeting, you take the time to find out about each other's businesses. But what happens when you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most importantly, what sets you aside from the competition.

Within an initial contact, a brochure design could be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Since the brochure is appropriate in front of them, it'll often intrigue them to learn more about your firm after which visit your website.

A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your products or services. It helps to construct your brand, and positions you as a legitimate business in the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To obtain the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care more about your business than your prospects do; they're not interested in an in depth history of your small business. Instead, they would like to know how your products or services can help them save your time, lower costs, acquire more sales, or run their business more effectively. Focus your articles on the problems and challenges your customers face and just how you solve them much better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is to move visitors to the next phase of the sales cycle. Do you want them to go to your web site? Grab the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells the future prospect exactly what you want them to do. It also stands out from the rest of the copy in order that readers can't miss it. From your visual standpoint, a brochure must appeal to your specific audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of your readers.

Concurrently, consider the image you would like to project as a business. Most B2B firms utilize a matte finish on their own brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and images stand out more.

Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to help make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.