The Elements of Effective Brochure Design3162219
It's possible to think that an actual brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face the very first time, whether it be at an event, trade show or an initial sales meeting, you're taking the time to find out about each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most of all, what sets you apart from the competition.
In a initial contact, a tri-fold brochure design could be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Considering that the brochure is correct in front of them, it will often intrigue these phones learn more about your firm after which visit your website.
An expertly designed print brochure is very important for small enterprises. It builds credibility by conveying important messages about the value of your merchandise. It helps to construct your brand, and positions you like a legitimate business inside the minds of prospects and customers.
For connecting with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in an in depth history of your small business. Instead, they want to know how your products or services can help them save your time, lower costs, get more sales, or run their business more effectively. Focus your articles on the problems and challenges your clients face and just how you solve them better than your competitors. Use graphs, charts or images to assist support your content, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is to move individuals to the next phase with the sales cycle. Do you want them to visit your web site? Get the phone and call for a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your readers exactly what you'd like them to do. It also stands out in the rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure must appeal to your unique audience. As an example, if you serve a more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of one's readers.
Simultaneously, consider the image you need to project like a business. Most B2B firms use a matte finish on their brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and images stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include a lot of white space to really make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.
