The Elements of Effective Brochure Design3325584
You can think that a physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be at an event, trade event or an initial sales meeting, you're taking the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect with the services you offer and, most importantly, what sets you apart from the competition.
In a initial contact, a catalogs can be more effective than some other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Since the brochure is right in front of them, it'll often intrigue them to learn more about your firm then visit your website.
A professionally designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages about the value of your merchandise. It helps to build your brand, and positions you as a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To get the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in reveal history of your business. Instead, they wish to know how your product or service can help them save time, lower costs, acquire more sales, or run their business more effectively. Focus your content on the problems and challenges your visitors face and how you solve them a lot better than your competitors. Use graphs, charts or images to assist support your content, and convey your message quicker. Powerful proactive approach. The primary intent behind a brochure would be to move people to the next phase of the sales cycle. Do you need them to visit your web site? Grab the phone and require a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells the future prospect exactly what you would like them to do. Additionally, it stands out from your rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure has to appeal to your specific audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of one's readers.
Simultaneously, consider the image you want to project being a business. Most B2B firms utilize a matte finish on their brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, because they make product pictures and images stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.
