The Elements of Effective Brochure Design3851631

It's possible to think that an actual brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be at an event, trade event or an initial sales meeting, you are taking the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most significantly, what sets you aside from the competition.

In an initial contact, a bi-fold brochure design may be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Considering that the brochure is right in front of them, it'll often intrigue these phones learn more about your firm after which visit your website.

A professionally designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to construct your brand, and positions you being a legitimate business in the minds of prospects and customers.

For connecting with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in a detailed history of your small business. Instead, they would like to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your content on the problems and challenges your visitors face and just how you solve them a lot better than your competitors. Use graphs, charts or images to assist support your posts, and convey your message quicker. Powerful call to action. The primary intent behind a brochure is to move visitors to the next phase from the sales cycle. Do you need them to see your web site? Grab the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells the future prospect exactly what you would like them to do. It also stands out in the rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your specific audience. As an example, if you serve a more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of the readers.

Simultaneously, consider the image you would like to project as a business. Most B2B firms utilize a matte finish on their own brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and images stand out more.

Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include a lot of white space to help make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.