The Elements of Effective Brochure Design4184689
One may think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be with an event, trade exhibition or an initial sales meeting, you take the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most of all, what sets you aside from the competition.
In a initial contact, a tri-fold brochure design may be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is right in front of them, it'll often intrigue these to learn more about your firm and then visit your website.
An expertly designed print brochure is especially important for small businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to construct your brand, and positions you as a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in a detailed history of your company. Instead, they wish to know how your product or service can help them saving time, lower costs, acquire more sales, or run their business better. Focus your articles on the problems and challenges your clients face and the way you solve them better than your competitors. Use graphs, charts or images to assist support your posts, and convey your message quicker. Powerful proactive approach. The primary purpose of a brochure would be to move visitors to the next phase from the sales cycle. Do you need them to visit your web site? Get the phone and demand a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells your potential customers exactly what you'd like them to do. It also stands out from the rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your unique audience. For instance, if you serve an even more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of your readers.
Simultaneously, consider the image you would like to project being a business. Most B2B firms make use of a matte finish on the brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and pictures stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.
