The Elements of Effective Brochure Design4924097

You can think that a physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be with an event, trade exhibition or an initial sales meeting, you are taking the time to discover each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect with the services you are offering and, most of all, what sets you in addition to the competition.

Within an initial contact, a capability statment design can be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Because the brochure is correct in front of them, it'll often intrigue them to learn more about your firm after which visit your website.

A professionally designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to create your brand, and positions you like a legitimate business inside the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care more about your business than your prospects do; they are not interested in an in depth history of your business. Instead, they wish to know how your products or services can help them saving time, lower costs, get more sales, or run their business more efficiently. Focus your articles on the problems and challenges your customers face and just how you solve them better than your competitors. Use graphs, charts or images to assist support your content, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is always to move visitors to the next phase with the sales cycle. Would you like them to see your web site? Get the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells your readers exactly what you would like them to do. Additionally, it stands out in the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure must appeal to your unique audience. For example, if you serve an even more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of your readers.

At the same time, consider the image you need to project like a business. Most B2B firms make use of a matte finish on the brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.