The Elements of Effective Brochure Design5049485
You can think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be in an event, trade show or an initial sales meeting, you take the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you are offering and, most of all, what sets you apart from the competition.
Within an initial contact, a capability statment design can be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Considering that the brochure is correct in front of them, it'll often intrigue these to learn more about your firm after which visit your website.
A professionally designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to build your brand, and positions you like a legitimate business inside the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To get the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care more about your business than your prospects do; they're not interested in reveal history of your company. Instead, they want to know how your product or service can help them save your time, lower costs, have more sales, or run their business more efficiently. Focus your content on the problems and challenges your visitors face and just how you solve them better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message quicker. Powerful proactive approach. The primary reason for a brochure is to move visitors to the next phase with the sales cycle. Would you like them to go to your web site? Get the phone and call for a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your potential customers exactly what you would like them to do. It also stands out from your rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure must appeal to your specific audience. As an example, if you serve a far more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of your readers.
At the same time, consider the image you would like to project like a business. Most B2B firms make use of a matte finish on the brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and images stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to really make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.
