The Elements of Effective Brochure Design5422577
One may think that an actual brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face the very first time, whether it be in an event, trade event or an initial sales meeting, you're taking the time to discover each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect from the services you offer and, most of all, what sets you apart from the competition.
In a initial contact, a flyers design could be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Considering that the brochure is correct in front of them, it will often intrigue these to learn more about your firm after which visit your website.
An expertly designed print brochure is very important for small enterprises. It builds credibility by conveying important messages about the value of your merchandise. It helps to construct your brand, and positions you as a legitimate business inside the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To find the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care more about your business than your prospects do; they aren't interested in reveal history of your small business. Instead, they want to know how your merchandise can help them save time, lower costs, have more sales, or run their business more effectively. Focus your posts on the problems and challenges your customers face and the way you solve them much better than your competitors. Use graphs, charts or images to aid support your content, and convey your message quicker. Powerful proactive approach. The primary reason for a brochure is to move individuals to the next phase with the sales cycle. Would you like them to go to your web site? Pick up the phone and demand a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your readers exactly what you'd like them to do. It also stands out in the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure must appeal to your particular audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of the readers.
Simultaneously, consider the image you would like to project being a business. Most B2B firms use a matte finish on their own brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and pictures stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image can be a key ingredient in earning your prospect's trust.
