The Elements of Effective Brochure Design5691761

One may think that a physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be in an event, trade event or an initial sales meeting, you're taking the time to find out about each other's businesses. What happens after you leave? A well-executed capabilities brochure reminds your prospect from the services you are offering and, most significantly, what sets you apart from the competition.

In a initial contact, a tri-fold brochure design could be more effective than some other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Because the brochure is appropriate in front of them, it'll often intrigue these to learn more about your firm after which visit your website.

A professionally designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to build your brand, and positions you being a legitimate business within the minds of prospects and customers.

For connecting with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and study the rest of the brochure. To obtain the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in reveal history of your business. Instead, they would like to know how your merchandise can help them save time, lower costs, have more sales, or run their business more effectively. Focus your content on the problems and challenges your customers face and how you solve them a lot better than your competitors. Use graphs, charts or images to aid support your content, and convey your message quicker. Powerful call to action. The primary intent behind a brochure is to move individuals to the next phase from the sales cycle. Would you like them to go to your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells your potential customers exactly what you would like them to do. It also stands out from the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure must appeal to your specific audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of the readers.

Concurrently, consider the image you need to project like a business. Most B2B firms use a matte finish on their own brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.

Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to help make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.