The Elements of Effective Brochure Design58545
You can think that a physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be at an event, trade show or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most of all, what sets you apart from the competition.
Within an initial contact, a catalogs may be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Since the brochure is right in front of them, it'll often intrigue them to learn more about your firm then visit your website.
An expertly designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages concerning the value of your products or services. It helps to construct your brand, and positions you being a legitimate business within the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To obtain the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care more about your business than your prospects do; they aren't interested in an in depth history of your small business. Instead, they would like to know how your products or services can help them saving time, lower costs, acquire more sales, or run their business more efficiently. Focus your posts on the problems and challenges your clients face and the way you solve them a lot better than your competitors. Use graphs, charts or images to help support your content, and convey your message quicker. Powerful call to action. The primary intent behind a brochure would be to move individuals to the next phase with the sales cycle. Do you want them to go to your web site? Get the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells the future prospect exactly what you would like them to do. In addition, it stands out from the rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure must appeal to your specific audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of one's readers.
Concurrently, consider the image you need to project as a business. Most B2B firms utilize a matte finish on their brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and images stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include a lot of white space to make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.
