The Elements of Effective Brochure Design6108896
You can think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be with an event, trade event or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens when you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most significantly, what sets you in addition to the competition.
In an initial contact, a flyers design could be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Since the brochure is right in front of them, it's going to often intrigue these to learn more about your firm and then visit your website.
An expertly designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages about the value of your merchandise. It helps to build your brand, and positions you like a legitimate business within the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they will not open and study the rest of the brochure. To get the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit for the customers. Compelling content. You care more about your business than your prospects do; they aren't interested in a detailed history of your business. Instead, they would like to know how your merchandise can help them saving time, lower costs, have more sales, or run their business more efficiently. Focus your articles on the problems and challenges your visitors face and just how you solve them a lot better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message more quickly. Powerful call to action. The primary reason for a brochure would be to move individuals to the next phase from the sales cycle. Do you want them to visit your web site? Grab the phone and require a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells the future prospect exactly what you'd like them to do. In addition, it stands out in the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure must appeal to your particular audience. As an example, if you serve a far more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of your readers.
At the same time, consider the image you need to project being a business. Most B2B firms utilize a matte finish on their brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, since they make product pictures and pictures stand out more.
Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to help make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.
