The Elements of Effective Brochure Design6247820
One may think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be with an event, trade show or an initial sales meeting, you are taking the time to discover each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most of all, what sets you aside from the competition.
Within an initial contact, a flyers design can be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Because the brochure is right in front of them, it will often intrigue them to learn more about your firm then visit your website.
A professionally designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to create your brand, and positions you like a legitimate business within the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To get the attention of the target audience, combine a visually appealing design having an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care more about your business than your prospects do; they are not interested in a detailed history of your small business. Instead, they wish to know how your product or service can help them save time, lower costs, have more sales, or run their business more effectively. Focus your articles on the problems and challenges your customers face and how you solve them a lot better than your competitors. Use graphs, charts or images to help support your posts, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is always to move individuals to the next phase from the sales cycle. Would you like them to visit your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells the future prospect exactly what you want them to do. It also stands out from the rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your specific audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of your readers.
Concurrently, consider the image you need to project as a business. Most B2B firms use a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, since they make product pictures and images stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.
