The Elements of Effective Brochure Design6459016
One may think that a physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be with an event, trade exhibition or an initial sales meeting, you take the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure will remind your prospect from the services you are offering and, most significantly, what sets you in addition to the competition.
Within an initial contact, a brochure design could be more effective than some other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is right in front of them, it'll often intrigue them to learn more about your firm after which visit your website.
An expertly designed print brochure is very important for small businesses. It builds credibility by conveying important messages about the value of your merchandise. It helps to create your brand, and positions you being a legitimate business in the minds of prospects and customers.
For connecting with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To find the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care more about your business than your prospects do; they're not interested in reveal history of your company. Instead, they wish to know how your products or services can help them save your time, lower costs, have more sales, or run their business more effectively. Focus your articles on the problems and challenges your visitors face and how you solve them much better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is to move individuals to the next phase of the sales cycle. Would you like them to go to your web site? Grab the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells your readers exactly what you'd like them to do. In addition, it stands out from the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure has to appeal to your unique audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of the readers.
At the same time, consider the image you want to project like a business. Most B2B firms make use of a matte finish on their own brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and pictures stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.
