The Elements of Effective Brochure Design6603186
It's possible to think that a physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be with an event, trade show or an initial sales meeting, you are taking the time to discover each other's businesses. But what happens after you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most importantly, what sets you aside from the competition.
Within an initial contact, a brochure design could be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Because the brochure is right in front of them, it will often intrigue these to learn more about your firm and then visit your website.
A professionally designed print brochure is very important for small businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to construct your brand, and positions you being a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design having an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care more about your business than your prospects do; they're not interested in an in depth history of your company. Instead, they would like to know how your products or services can help them saving time, lower costs, get more sales, or run their business more efficiently. Focus your content on the problems and challenges your customers face and just how you solve them a lot better than your competitors. Use graphs, charts or images to aid support your content, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is to move individuals to the next phase of the sales cycle. Would you like them to see your web site? Pick up the phone and require a free estimate? Contact you via email to receive a downloadable white paper? A great call to action tells your readers exactly what you would like them to do. In addition, it stands out in the rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure has to appeal to your specific audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.
Simultaneously, consider the image you want to project as a business. Most B2B firms make use of a matte finish on their brochures since it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and pictures stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include a lot of white space to really make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image can be a key ingredient in earning your prospect's trust.
