The Elements of Effective Brochure Design661173
One may think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be in an event, trade show or an initial sales meeting, you take the time to learn about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect with the services you are offering and, most significantly, what sets you apart from the competition.
In a initial contact, a graphic designers could be more effective than some other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Considering that the brochure is correct in front of them, it will often intrigue them to learn more about your firm then visit your website.
An expertly designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your product or service. It helps to build your brand, and positions you being a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care much more about your business than your prospects do; they're not interested in reveal history of your company. Instead, they wish to know how your merchandise can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your content on the problems and challenges your visitors face and just how you solve them much better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message quicker. Powerful call to action. The primary intent behind a brochure is to move individuals to the next phase from the sales cycle. Do you need them to go to your web site? Get the phone and call for a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your potential customers exactly what you'd like them to do. It also stands out from your rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure has to appeal to your unique audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.
Simultaneously, consider the image you want to project being a business. Most B2B firms make use of a matte finish on their brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, since they make product pictures and pictures stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to help make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.
