The Elements of Effective Brochure Design6643835

You can think that a physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face the very first time, whether it be with an event, trade event or an initial sales meeting, you are taking the time to find out about each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect with the services you are offering and, most of all, what sets you apart from the competition.

In an initial contact, a catalogs can be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily take the time to visit your website after an initial meeting. Considering that the brochure is appropriate in front of them, it will often intrigue them to learn more about your firm and then visit your website.

A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to create your brand, and positions you like a legitimate business within the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in a detailed history of your business. Instead, they want to know how your products or services can help them save time, lower costs, get more sales, or run their business better. Focus your articles on the problems and challenges your visitors face and the way you solve them a lot better than your competitors. Use graphs, charts or images to help support your articles, and convey your message quicker. Powerful proactive approach. The primary intent behind a brochure is always to move visitors to the next phase from the sales cycle. Would you like them to go to your web site? Get the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells the future prospect exactly what you want them to do. In addition, it stands out from the rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure has to appeal to your particular audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of your readers.

Simultaneously, consider the image you need to project being a business. Most B2B firms utilize a matte finish on their own brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and pictures stand out more.

Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.