The Elements of Effective Brochure Design6677877
You can think that an actual brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be with an event, trade exhibition or an initial sales meeting, you take the time to find out about each other's businesses. What happens when you leave? A well-executed capabilities brochure will remind your prospect with the services you offer and, most significantly, what sets you aside from the competition.
Within an initial contact, a tri-fold brochure design can be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Because the brochure is right in front of them, it will often intrigue these to learn more about your firm then visit your website.
An expertly designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to build your brand, and positions you like a legitimate business within the minds of prospects and customers.
For connecting with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and study the rest of the brochure. To find the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care more about your business than your prospects do; they are not interested in reveal history of your business. Instead, they wish to know how your products or services can help them save your time, lower costs, have more sales, or run their business more efficiently. Focus your content on the problems and challenges your customers face and how you solve them much better than your competitors. Use graphs, charts or images to assist support your content, and convey your message quicker. Powerful call to action. The primary reason for a brochure is always to move visitors to the next phase with the sales cycle. Do you want them to go to your web site? Grab the phone and demand a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells the future prospect exactly what you'd like them to do. It also stands out from the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure must appeal to your specific audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.
Concurrently, consider the image you would like to project being a business. Most B2B firms make use of a matte finish on their brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.
Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to really make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.
