The Elements of Effective Brochure Design6897172
You can think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be at an event, trade event or an initial sales meeting, you are taking the time to discover each other's businesses. What happens after you leave? A well-executed capabilities brochure reminds your prospect from the services you are offering and, most of all, what sets you in addition to the competition.
In a initial contact, a flyers design can be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Considering that the brochure is correct in front of them, it'll often intrigue them to learn more about your firm after which visit your website.
A professionally designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages in regards to the value of your product or service. It helps to create your brand, and positions you as a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To obtain the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in reveal history of your business. Instead, they want to know how your products or services can help them save time, lower costs, have more sales, or run their business more efficiently. Focus your articles on the problems and challenges your visitors face and just how you solve them much better than your competitors. Use graphs, charts or images to help support your posts, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is always to move people to the next phase with the sales cycle. Do you need them to go to your web site? Get the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells the future prospect exactly what you would like them to do. In addition, it stands out in the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your specific audience. For instance, if you serve a far more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of the readers.
At the same time, consider the image you need to project like a business. Most B2B firms use a matte finish on their own brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to really make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.
