The Elements of Effective Brochure Design7006036
One may think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be at an event, trade event or an initial sales meeting, you are taking the time to learn about each other's businesses. But what happens after you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most of all, what sets you apart from the competition.
In a initial contact, a capability statment design can be more effective than every other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Considering that the brochure is right in front of them, it'll often intrigue these phones learn more about your firm and then visit your website.
A professionally designed print brochure is especially important for small businesses. It builds credibility by conveying important messages in regards to the value of your products or services. It helps to construct your brand, and positions you being a legitimate business in the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care more about your business than your prospects do; they're not interested in reveal history of your business. Instead, they wish to know how your merchandise can help them save time, lower costs, acquire more sales, or run their business better. Focus your posts on the problems and challenges your customers face and the way you solve them much better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message quicker. Powerful call to action. The primary intent behind a brochure is to move visitors to the next phase with the sales cycle. Do you want them to see your web site? Grab the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells the future prospect exactly what you would like them to do. Additionally, it stands out from the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure must appeal to your particular audience. For instance, if you serve a far more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of one's readers.
Simultaneously, consider the image you need to project like a business. Most B2B firms use a matte finish on the brochures because it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and images stand out more.
Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to really make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.
