The Elements of Effective Brochure Design7218329
One may think that a physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be in an event, trade exhibition or an initial sales meeting, you are taking the time to learn about each other's businesses. But what happens once you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most importantly, what sets you apart from the competition.
In a initial contact, a catalogs could be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Since the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm then visit your website.
An expertly designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages about the value of your products or services. It helps to construct your brand, and positions you like a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and read the rest of the brochure. To find the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in reveal history of your company. Instead, they would like to know how your merchandise can help them save time, lower costs, get more sales, or run their business more efficiently. Focus your posts on the problems and challenges your customers face and how you solve them much better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message faster. Powerful proactive approach. The primary intent behind a brochure is always to move visitors to the next phase with the sales cycle. Do you need them to visit your web site? Grab the phone and require a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your potential customers exactly what you'd like them to do. It also stands out from your rest of the copy so that readers can't miss it. From a visual standpoint, a brochure has to appeal to your unique audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of the readers.
At the same time, consider the image you want to project like a business. Most B2B firms use a matte finish on the brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and pictures stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include a lot of white space to help make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.
