The Elements of Effective Brochure Design7309710
It's possible to think that a physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be at an event, trade event or an initial sales meeting, you are taking the time to learn about each other's businesses. What happens once you leave? A well-executed capabilities brochure will remind your prospect with the services you are offering and, most of all, what sets you apart from the competition.
In an initial contact, a graphic designers can be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Since the brochure is appropriate in front of them, it'll often intrigue them to learn more about your firm after which visit your website.
A professionally designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages about the value of your products or services. It helps to create your brand, and positions you like a legitimate business inside the minds of prospects and customers.
For connecting with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To find the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit for your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in reveal history of your business. Instead, they would like to know how your products or services can help them save time, lower costs, acquire more sales, or run their business more effectively. Focus your posts on the problems and challenges your clients face and the way you solve them much better than your competitors. Use graphs, charts or images to assist support your content, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is always to move individuals to the next phase of the sales cycle. Do you want them to go to your web site? Get the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your readers exactly what you want them to do. It also stands out in the rest of the copy so that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of one's readers.
Simultaneously, consider the image you want to project like a business. Most B2B firms use a matte finish on their brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.
