The Elements of Effective Brochure Design7429993
One may think that a physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be with an event, trade event or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most significantly, what sets you aside from the competition.
In a initial contact, a capability statment design could be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Considering that the brochure is correct in front of them, it will often intrigue these to learn more about your firm after which visit your website.
An expertly designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages about the value of your merchandise. It helps to build your brand, and positions you being a legitimate business inside the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and study the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care more about your business than your prospects do; they aren't interested in an in depth history of your company. Instead, they want to know how your merchandise can help them save time, lower costs, have more sales, or run their business more effectively. Focus your articles on the problems and challenges your visitors face and just how you solve them much better than your competitors. Use graphs, charts or images to help support your posts, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is always to move individuals to the next phase of the sales cycle. Would you like them to visit your web site? Grab the phone and require a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells the future prospect exactly what you want them to do. It also stands out from your rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of your readers.
Concurrently, consider the image you would like to project being a business. Most B2B firms use a matte finish on their brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and images stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to really make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.
