The Elements of Effective Brochure Design7848752
One may think that an actual brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be in an event, trade show or an initial sales meeting, you take the time to find out about each other's businesses. What happens after you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most of all, what sets you apart from the competition.
In an initial contact, a tri-fold brochure design could be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Because the brochure is correct in front of them, it's going to often intrigue these phones learn more about your firm and then visit your website.
An expertly designed print brochure is very important for small businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to build your brand, and positions you as a legitimate business inside the minds of prospects and customers.
For connecting with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care more about your business than your prospects do; they're not interested in an in depth history of your company. Instead, they wish to know how your products or services can help them saving time, lower costs, get more sales, or run their business more efficiently. Focus your posts on the problems and challenges your visitors face and the way you solve them a lot better than your competitors. Use graphs, charts or images to assist support your content, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure would be to move visitors to the next phase from the sales cycle. Do you need them to go to your web site? Get the phone and require a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells the future prospect exactly what you would like them to do. It also stands out from your rest of the copy so that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of your readers.
Concurrently, consider the image you would like to project as a business. Most B2B firms utilize a matte finish on the brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, because they make product pictures and pictures stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to help make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.
