The Elements of Effective Brochure Design7876586
You can think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be with an event, trade show or an initial sales meeting, you take the time to learn about each other's businesses. But what happens after you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most significantly, what sets you in addition to the competition.
Within an initial contact, a brochure design may be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take the time to visit your website after an initial meeting. Since the brochure is appropriate in front of them, it's going to often intrigue them to learn more about your firm then visit your website.
A professionally designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to build your brand, and positions you being a legitimate business in the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To obtain the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in an in depth history of your small business. Instead, they would like to know how your merchandise can help them saving time, lower costs, acquire more sales, or run their business better. Focus your content on the problems and challenges your visitors face and just how you solve them a lot better than your competitors. Use graphs, charts or images to aid support your content, and convey your message quicker. Powerful proactive approach. The primary reason for a brochure is to move visitors to the next phase of the sales cycle. Do you need them to go to your web site? Get the phone and demand a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your readers exactly what you'd like them to do. Additionally, it stands out in the rest of the copy so that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your unique audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of one's readers.
Concurrently, consider the image you need to project like a business. Most B2B firms utilize a matte finish on their brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and pictures stand out more.
Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include a lot of white space to make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image can be a key ingredient in earning your prospect's trust.
