The Elements of Effective Brochure Design7891218
It's possible to think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be in an event, trade exhibition or an initial sales meeting, you're taking the time to discover each other's businesses. But what happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you are offering and, most significantly, what sets you apart from the competition.
Within an initial contact, a bi-fold brochure design could be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after an initial meeting. Considering that the brochure is appropriate in front of them, it's going to often intrigue these phones learn more about your firm then visit your website.
An expertly designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to create your brand, and positions you like a legitimate business inside the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To get the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in a detailed history of your company. Instead, they wish to know how your product or service can help them save your time, lower costs, get more sales, or run their business more effectively. Focus your posts on the problems and challenges your customers face and just how you solve them much better than your competitors. Use graphs, charts or images to help support your content, and convey your message quicker. Powerful proactive approach. The primary reason for a brochure is to move visitors to the next phase of the sales cycle. Do you want them to visit your web site? Grab the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells the future prospect exactly what you want them to do. In addition, it stands out in the rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure must appeal to your particular audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of the readers.
At the same time, consider the image you need to project as a business. Most B2B firms use a matte finish on their own brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and images stand out more.
Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to help make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.
