The Elements of Effective Brochure Design7935055
You can think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be in an event, trade exhibition or an initial sales meeting, you're taking the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most significantly, what sets you in addition to the competition.
Within an initial contact, a catalogs can be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Since the brochure is appropriate in front of them, it will often intrigue these phones learn more about your firm after which visit your website.
A professionally designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your merchandise. It helps to build your brand, and positions you like a legitimate business inside the minds of prospects and customers.
For connecting with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care more about your business than your prospects do; they aren't interested in reveal history of your business. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more efficiently. Focus your content on the problems and challenges your clients face and just how you solve them better than your competitors. Use graphs, charts or images to aid support your content, and convey your message faster. Powerful proactive approach. The primary intent behind a brochure is always to move people to the next phase from the sales cycle. Do you need them to see your web site? Grab the phone and require a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your readers exactly what you'd like them to do. Additionally, it stands out from the rest of the copy so that readers can't miss it. From your visual standpoint, a brochure has to appeal to your unique audience. For example, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of one's readers.
Concurrently, consider the image you want to project being a business. Most B2B firms make use of a matte finish on their brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and pictures stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to help make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.
