The Elements of Effective Brochure Design8339903
One may think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be in an event, trade exhibition or an initial sales meeting, you are taking the time to discover each other's businesses. What happens once you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most of all, what sets you in addition to the competition.
In a initial contact, a capability statment design can be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Since the brochure is correct in front of them, it'll often intrigue them to learn more about your firm after which visit your website.
A professionally designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to build your brand, and positions you like a legitimate business within the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To find the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in a detailed history of your business. Instead, they wish to know how your merchandise can help them saving time, lower costs, acquire more sales, or run their business more efficiently. Focus your content on the problems and challenges your customers face and just how you solve them a lot better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message faster. Powerful call to action. The primary purpose of a brochure is always to move individuals to the next phase from the sales cycle. Would you like them to visit your web site? Grab the phone and demand a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your readers exactly what you would like them to do. Additionally, it stands out from your rest of the copy so that readers can't miss it. From the visual standpoint, a brochure must appeal to your unique audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of one's readers.
At the same time, consider the image you need to project like a business. Most B2B firms make use of a matte finish on the brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, because they make product pictures and images stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to really make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.
