The Elements of Effective Brochure Design8800152
One may think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. Once you meet someone face-to-face the very first time, whether it be at an event, trade event or an initial sales meeting, you're taking the time to find out about each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you are offering and, most of all, what sets you in addition to the competition.
Within an initial contact, a capability statment design can be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Because the brochure is right in front of them, it'll often intrigue them to learn more about your firm then visit your website.
A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to construct your brand, and positions you as a legitimate business in the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care more about your business than your prospects do; they are not interested in a detailed history of your small business. Instead, they would like to know how your merchandise can help them save your time, lower costs, get more sales, or run their business better. Focus your content on the problems and challenges your clients face and how you solve them a lot better than your competitors. Use graphs, charts or images to help support your posts, and convey your message faster. Powerful call to action. The primary purpose of a brochure would be to move people to the next phase of the sales cycle. Would you like them to go to your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A great call to action tells the future prospect exactly what you'd like them to do. Additionally, it stands out from your rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your unique audience. For instance, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of the readers.
Concurrently, consider the image you need to project being a business. Most B2B firms utilize a matte finish on the brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.
Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to help make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image can be a key ingredient in earning your prospect's trust.
