The Elements of Effective Brochure Design9495677
It's possible to think that a physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face the very first time, whether it be with an event, trade exhibition or an initial sales meeting, you're taking the time to learn about each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most of all, what sets you apart from the competition.
In a initial contact, a graphic designers can be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Since the brochure is correct in front of them, it'll often intrigue them to learn more about your firm then visit your website.
An expertly designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to construct your brand, and positions you being a legitimate business within the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they will not open and study the rest of the brochure. To get the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in an in depth history of your business. Instead, they wish to know how your products or services can help them save your time, lower costs, get more sales, or run their business more effectively. Focus your articles on the problems and challenges your visitors face and just how you solve them better than your competitors. Use graphs, charts or images to assist support your content, and convey your message faster. Powerful call to action. The primary purpose of a brochure is always to move visitors to the next phase with the sales cycle. Do you need them to go to your web site? Grab the phone and require a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your readers exactly what you'd like them to do. Additionally, it stands out from the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your specific audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of your readers.
At the same time, consider the image you need to project being a business. Most B2B firms use a matte finish on their own brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and images stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to help make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.
