The Elements of Effective Brochure Design9503910
You can think that an actual physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be at an event, trade exhibition or an initial sales meeting, you take the time to find out about each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect from the services you are offering and, most significantly, what sets you apart from the competition.
Within an initial contact, a catalogs can be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Since the brochure is right in front of them, it will often intrigue these to learn more about your firm then visit your website.
An expertly designed print brochure is very important for small enterprises. It builds credibility by conveying important messages about the value of your merchandise. It helps to construct your brand, and positions you being a legitimate business in the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To get the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in reveal history of your small business. Instead, they wish to know how your products or services can help them saving time, lower costs, get more sales, or run their business more effectively. Focus your posts on the problems and challenges your visitors face and the way you solve them a lot better than your competitors. Use graphs, charts or images to aid support your content, and convey your message faster. Powerful call to action. The primary intent behind a brochure is to move people to the next phase with the sales cycle. Do you want them to visit your web site? Grab the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells your potential customers exactly what you'd like them to do. Additionally, it stands out in the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your particular audience. For example, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of one's readers.
At the same time, consider the image you need to project like a business. Most B2B firms make use of a matte finish on their own brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and pictures stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to help make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.
