Selling A merchant account: Beyond The First Impression2126561

A few months back, I started listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series before it was brought to radio. And as I listened to the song, images in the TV show found mind, the top of which was the business card with the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and what "Have Gun Will Travel. Wire Paladin. San Francisco."

I don't remember anything more about the show, but that business card should have made a strong first impression, because all these years later I still remember it.

Now, how to become a merchant processor obviously isn't just like gunfighting, but a strong impression is obviously valuable. You cannot win the sale in the first couple of seconds, but you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the first impression will be the only thing that matters.

What's my take on it? I believe that the first impression is very important but that the task of the merchant credit card accounts salesperson doesn't end there--or even with the sale. Long gone are the days if the sales agent could sign the contract, then consider their job with the merchant to be done. These days, merchants constantly receive tempting offers using their company merchant services providers. To keep their business, you must go beyond the initial impression and make a relationship.

Listed below are three ideas to help you do just that:

The initial 30-60 days will be the most important

To build a strong relationship together with your merchants, you must start carrying it out as soon as you sign them. You are able to develop a solid bond by staying in close experience of your merchants through the first few months after they sign the agreement. You'll learn their demands, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those initial few months, it's okay to lower the amount of experience of your merchants. However, you will still need to check in with them periodically. Sending a month-to-month or bi-monthly newsletter is a good way to do it. So if you feel in the neighborhood, it won't hurt to avoid by personally either.

Purchasing from them

There is little show that you care about your merchants like buying their products and services or services. If the things they sell isn't right for you, maybe consider purchasing a gift card that you can give to a friend or share in a prize or a contest.

Exist when they need you

When they contact you for help, be sure you do everything you are able to to fix the situation as quickly as you are able to. There may be some things you can't help them with, but if you show that you're listening, it'll inform them that you care which you're doing everything simple to help ensure their satisfaction.

Selling a merchant account isn't brain surgery (or gunfighting). You just have to make a good first impression--then followup and exceed it.

Interested in more sales techniques and tips? Inform me with a comment below.