Selling A merchant account: Beyond The First Impression2320513

Several months back, I began listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was obviously a TV series prior to being brought to radio. And as I listened to the song, images in the TV show came to mind, the top of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I can't remember much else about the show, but that business card must have made a strong first impression, because many years later I still remember it.

Now, credit card iso program obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can not win the deal in the first couple of seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the initial impression may be the only stuff that matters.

What's my take on it? I have faith that the first impression is important but that the work of the a merchant account salesperson doesn't end there--or despite the sale. Gone are the days when the sales agent could sign the agreement, then consider the work they do with the merchant being done. These days, merchants constantly receive tempting offers from other merchant services providers. So to keep their business, you have to go beyond the initial impression and create a relationship.

Listed here are three ideas to help you do just that:

The very first 30-60 days would be the most important

To create a strong relationship with your merchants, you have to start doing the work as soon as you sign them. You can develop a solid bond by staying in close experience of your merchants through the first few months after they sign the contract. You'll learn their needs, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those first few months, it's okay to decrease the amount of contact with your merchants. However, you will still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it does not hurt to avoid by face-to-face either.

Buying from them

There is little show that you love your merchants like buying their goods or services. If the things they sell isn't right for you, maybe consider purchasing a gift card that you can give to a friend or give away in a prize or perhaps a contest.

Exist when they need you

After they contact you for help, make sure you do everything you can to fix the problem as quickly as you are able to. There may be several things you can't help them to with, however if you simply show that you're listening, it'll tell them that you care understanding that you're doing everything possible to help ensure their satisfaction.

Selling merchant services isn't nuclear physics (or gunfighting). You need to simply make a good first impression--then follow up and go beyond it.

Interested in more sales techniques and tips? Tell me with a comment below.