Selling A merchant account: Beyond The First Impression5177433

Several months back, I started listening to Radio Classics on satellite radio. It's a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

Once i was listening to the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was obviously a TV series prior to being brought to radio. And as I heard the song, images in the TV show found mind, the foremost of which was the company card with the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I can't remember anything else about the show, but that business card should have made a strong first impression, because all these years later I still remember it.

Now, merchant services jobs obviously isn't just like gunfighting, but a strong impression is obviously valuable. You can not win the deal in the first couple of seconds, however, you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the first impression may be the only thing that matters.

What's my accept it? I have faith that the first impression is very important but that the job of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Over are the days if the sales agent could sign anything, then consider their job with the merchant to become done. Nowadays, merchants constantly receive tempting offers using their company merchant services providers. So to keep their business, you must go beyond the first impression and make a relationship.

Here are three tips to help you do just that:

The first 30-60 days would be the most important

To build a strong relationship with your merchants, you need to start doing the work as soon as you sign them. You can develop a solid bond by staying in close experience of your merchants throughout the first few months after they sign the contract. You'll learn their needs, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those first few months, it's okay to lower the amount of connection with your merchants. However, you still need to check in with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. So if you are in the neighborhood, it won't hurt to prevent by face-to-face either.

Buying from them

There is little show that you love your merchants like buying their goods or services. If the things they sell isn't right for you, maybe consider purchasing a gift card that you can give to a buddy or hand out in a prize or perhaps a contest.

Be there when they need you

Once they contact you for help, ensure you do everything it is possible to to fix the problem as quickly as you can. There may be some things you can't enable them to with, however if you simply show that you're listening, it'll inform them that you care understanding that you're doing everything simple to help ensure their satisfaction.

Selling merchant services isn't rocket science (or gunfighting). You need to simply make a good first impression--then follow up and go beyond it.

Interested in more sales techniques and tips? Tell me with a comment below.