Selling A merchant account: Beyond The First Impression6535739

A few months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that was obviously a TV series prior to being brought to radio. So when I heard the song, images from your TV show came to mind, the top of which was the company card of the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember anything else about the show, however that business card should have made a strong first impression, because many years later I still remember it.

Now, merchant services sales representative obviously isn't much like gunfighting, but a strong impression is obviously valuable. You cannot win the deal in the initial few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips make it sound like the first impression is the only thing that matters.

What's my accept it? I believe that the first impression is essential but that the work of the merchant services salesperson doesn't end there--or despite the sale. Over are the days when the sales agent could sign anything, then consider the work they do with the merchant to become done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you need to go beyond the initial impression and build a relationship.

Here are three ideas to help you do just that:

The first 30-60 days are the most important

To build a strong relationship together with your merchants, you must start carrying it out as soon as you sign them. You are able to develop a solid bond by remaining in close connection with your merchants during the first few months once they sign anything. You'll learn their requirements, and they'll learn that you're a reliable person who's there to help.

Periodic check-ins

After those first couple of months, it's okay to lower the amount of experience of your merchants. However, you will still need to sign in with them periodically. Sending a monthly or bi-monthly newsletter is a great way to do it. So if you feel in the neighborhood, it doesn't hurt to stop by in person either.

Buying from them

Nothing will show that you love your merchants like buying their products and services or services. If what they sell isn't right for you, maybe consider purchasing a gift card that you could give to a friend or give away in a prize or perhaps a contest.

Exist when they need you

After they contact you for help, make sure you do everything it is possible to to fix the problem as quickly as you can. There may be some things you can't help them to with, but if you show that you're listening, it'll tell them that you care and that you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't nuclear physics (or gunfighting). You just have to make a good first impression--then follow up and rise above it.

Considering more sales techniques and tips? Inform me with a comment below.