Selling A merchant account: Beyond The First Impression8374184

Several months back, I started listening to Radio Classics on satellite radio. It's really a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was obviously a TV series prior to being brought to radio. So that as I heard the song, images from the TV show found mind, the top of which was the company card from the gunfighter protagonist Wire Paladin. It provides a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San Francisco."

I can't remember anything more about the show, however that business card should have made a strong first impression, because years later I still remember it.

Now, start a processing company obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You cannot win the offer in the first few seconds, however, you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the very first impression will be the only thing that matters.

What's my take on it? I believe that the first impression is important but that the task of the a merchant account salesperson doesn't end there--or despite the sale. Over are the days once the sales agent could sign anything, then consider the work they do with the merchant being done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you have to go beyond the initial impression and make a relationship.

Here are three tips to help you do just that:

The very first 30-60 days would be the most important

To create a strong relationship together with your merchants, you need to start doing the work as soon as you sign them. It is possible to develop a solid bond by remaining in close contact with your merchants during the first few months after they sign anything. You'll learn their needs, and they'll learn that you're a reliable person who's exist for.

Periodic check-ins

After those first couple of months, it's okay to decrease the amount of connection with your merchants. However, you'll still need to check in with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it does not hurt to avoid by in person either.

Purchasing from them

There is little show that you love your merchants like buying their items or services. If what they sell isn't right for you, maybe consider investing in a gift card that you can give to a buddy or hand out in a prize or a contest.

Exist when they need you

After they contact you for help, make sure you do everything you are able to to fix the situation as quickly as it is possible to. There may be some things you can't help them with, however if you show that you're listening, it'll inform them that you care and that you're doing everything easy to help ensure their satisfaction.

Selling a merchant account isn't nuclear physics (or gunfighting). You just have to make a good first impression--then followup and rise above it.

Considering more sales techniques and tips? Inform me with a comment below.