Selling A merchant account: Beyond The First Impression944615

Many months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that was a TV series before it was brought to radio. And as I listened to the song, images from the TV show found mind, the top of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. Bay area."

I don't remember anything else about the show, however that business card should have made a strong first impression, because years later I still remember it.

Now, credit card processing franchise obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You cannot win the offer in the first couple of seconds, but you can certainly lose it.

However, some books on sales techniques and tips make it sound like the initial impression is the only thing that matters.

What's my undertake it? I have faith that the first impression is very important but that the task of the merchant services salesperson doesn't end there--or even with the sale. Long gone are the days when the sales agent could sign the agreement, then consider their work with the merchant to become done. Today, merchants constantly receive tempting offers off their merchant services providers. To keep their business, you need to go beyond the first impression and make a relationship.

Listed here are three ideas to help you do just that:

The initial 30-60 days are the most important

To build a strong relationship together with your merchants, you need to start doing the work as soon as you sign them. You can develop a solid bond by remaining in close connection with your merchants through the first few months when they sign the agreement. You'll learn their requirements, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those initial few months, it's okay to lower the amount of connection with your merchants. However, you will still need to register with them periodically. Sending a regular monthly or bi-monthly newsletter is a superb way to do it. And if you're in the neighborhood, it doesn't hurt to prevent by in person either.

Buying from them

There is little show that you love your merchants like buying their products and services or services. If what they sell is not right for you, maybe consider investing in a gift card you could give to a friend or share in a prize or a contest.

Be there when they need you

When they contact you for help, ensure you do everything it is possible to to fix the situation as quickly as you are able to. There may be several things you can't help them with, but if you show that you're listening, it'll tell them that you care which you're doing everything possible to help ensure their satisfaction.

Selling a merchant account isn't rocket science (or gunfighting). You just need to make a good first impression--then follow-up and exceed it.

Thinking about more sales techniques and tips? Tell me with a comment below.