Selling Merchant Services: Beyond The First Impression3643863

A few months back, I began listening to Radio Classics on satellite radio. It's a channel that plays radio shows in the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

When I was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was obviously a TV series prior to being brought to radio. So that as I listened to the song, images from the TV show found mind, the top of which was the business enterprise card with the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the language "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I do not remember anything else about the show, however that business card will need to have made a strong first impression, because many years later I still remember it.

Now, open a credit card processing business obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can't win the deal in the first few seconds, but you can certainly lose it.

However, some books on sales techniques and tips ensure it is sound like the initial impression may be the only stuff that matters.

What's my undertake it? I believe that the first impression is important but that the job of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Over are the days when the sales agent could sign the contract, then consider the work they do with the merchant to become done. These days, merchants constantly receive tempting offers using their company merchant services providers. To keep their business, you have to go beyond the very first impression and build a relationship.

Listed here are three guidelines to help you do just that:

The first 30-60 days would be the most important

To build a strong relationship with your merchants, you must start doing the work as soon as you sign them. You can develop a solid bond by remaining in close connection with your merchants throughout the first few months after they sign the contract. You'll learn their requirements, and they'll learn that you're a reliable person who's exists for.

Periodic check-ins

After those first few months, it's okay to lower the amount of connection with your merchants. However, you will still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a great way to do it. So if you feel in the neighborhood, it does not hurt to prevent by face-to-face either.

Buying from them

There is little show that you love your merchants like buying their goods or services. If the things they sell is not right for you, maybe consider investing in a gift card that you could give to a friend or hand out in a prize or perhaps a contest.

Be there when they need you

Once they contact you for help, be sure you do everything it is possible to to fix the situation as quickly as you can. There may be a lot of things you can't help them with, but if you show that you're listening, it'll tell them that you care which you're doing everything easy to help ensure their satisfaction.

Selling merchant services isn't brain surgery (or gunfighting). You just have to make a good first impression--then follow up and exceed it.

Thinking about more sales techniques and tips? Let me know with a comment below.