Selling Merchant Services: Beyond The First Impression3802015

Many months back, I began listening to Radio Classics on satellite radio. It is a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to listen to some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's a show that would be a TV series prior to being brought to radio. So that as I heard the song, images from your TV show stumbled on mind, the top of which was the business enterprise card from the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. San francisco bay area."

I can't remember anything else about the show, however that business card must have made a strong first impression, because all these years later I still remember it.

Now, selling payment processing obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You cannot win the deal in the first couple of seconds, but you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression is the only thing that matters.

What's my undertake it? I have faith that the first impression is essential but that the work of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Long gone are the days when the sales agent could sign anything, then consider the work they do with the merchant to be done. These days, merchants constantly receive tempting offers from other merchant services providers. In like manner keep their business, you must go beyond the first impression and build a relationship.

Listed below are three guidelines to help you do just that:

The initial 30-60 days will be the most important

To construct a strong relationship together with your merchants, you have to start doing the work as soon as you sign them. You can develop a solid bond by staying in close experience of your merchants during the first few months once they sign the contract. You'll learn their demands, and they'll discover you're a reliable person who's exist for.

Periodic check-ins

After those first few months, it's okay to lower the amount of experience of your merchants. However, you will still need to register with them periodically. Sending a month-to-month or bi-monthly newsletter is a superb way to do it. So if you are in the neighborhood, it does not hurt to prevent by in person either.

Buying from them

There is little change show that you care about your merchants like buying their goods or services. If what they sell isn't right for you, maybe consider buying a gift card you could give to a friend or hand out in a prize or a contest.

Be there when they need you

When they contact you for help, make sure you do everything it is possible to to fix the issue as quickly as you can. There may be some things you can't help them to with, however if you simply show that you're listening, it'll tell them that you care which you're doing everything easy to help ensure their satisfaction.

Selling merchant credit card accounts isn't rocket science (or gunfighting). You just need to make a good first impression--then follow up and rise above it.

Thinking about more sales techniques and tips? Let me know with a comment below.